Strategic Healthcare Marketing

With experience and passion for your brand

Strategic Healthcare Marketing & PR for medical technology & healthcare

I am Nadja Gröbe and have been running the Gröbe Communications agency since 2020. As an expert with many years of experience in various medical technology companies and in the healthcare sector, I will develop the optimum marketing and communication strategy for you. Because medicine and the well-being of patients are my great passion.

Unlike large agencies, I look after you individually. My focus is on tailoring concepts to your specific needs. I understand that every customer is unique. Together we will develop a strategy to ensure that your message is communicated effectively and in accordance with legal requirements.

Services

MARKETING

"Increase your brand awareness with precise marketing"

STRATEGIC MARKETING

Let’s find our way through the marketing maze together! I am at your side, advise your company personally and ensure that your products are perfectly positioned on the market. We use competitive and brand analyses to create a strategy that presents your message clearly and effectively.

BRAND MaNAGEMENT

Content is of great importance: I position your brand sustainably and optimally at the center of your target group.

Events & Congresses

My focus is on the organization of trade fairs and customer events – from the exhibition stand to the successful presentation of your products and your team.

COMMUNICATION

"Give your brand personality"

AWARENESS CAMPAIGNS

Together with you, I draw the attention of patients and other target groups to important therapy options and new products. Informed patients can make better decisions for their health.

Media planning

I develop customized media plans to ensure that your message is distributed effectively and purposefully in various digital channels.

MEDICAL CONTENT

I make complex topics easy and understandable for your target group. Whether for informative websites, professional brochures or scientific articles – my content creates a lasting impression that meets the needs of your readers.

PUBLIC RELATIONS

"Let us hear from you"

PUBLIC RELATIONS

Brand recognition is crucial: I place your brand on the market with the help of the right PR strategy and the right network. There is always something to tell!

KOL positioning

In the midst of challenges lie opportunities – together we accompany your stakeholders on the path to expert status in the medical world.

Social Media Communication

My aim is to position your brand intelligently and sustainably in the digital world. With efficient social media management and an appealing website, we strive for an optimal online presence and thus reach your target groups.

Industries

Introducing new products and therapies to the German market can be a major challenge. What is allowed and what is not? How do I address my target group correctly without coming into conflict with the German Drug Advertising Act (HWG)? Let us find the optimum solution for your challenges together – personally, individually and with passion for your industry. I cover the following sectors, among others:

Ophthalmology

Diabetology

Vascular surgery

Heart, lung and thoracic surgery

Accident, trauma and reconstructive surgery

Cardiology

References

My clients include leading healthcare companies – from start-ups to large corporations.

Here you will find a small selection of customers who trust me:

Customer testimonials

Extremely efficient comes into my mind when I think about Nadja and the way she takes action and follow up on things. I've worked with Nadja on different international MarCom projects in my Senior Marketing role at Maquet.
I was always in awe of Nadja's ability to get people on board with ideas - even people who were initially on completely different pages. Nadja would be an asset for any MarCom position especially when a deep medical knowledge level is required.

All I can say about Mrs. Gröbe's work is: quick understanding and empathy for our products. Professional appearance, punctual and accurate. An eye for the essential and an eye for detail. Conclusion: If there is a need again, we will call Mrs. Gröbe.

I can highly recommend Ms. Gröbe. We have been working together successfully and harmoniously + sympathetically for quite a while now. She is a master of her subject and a pleasure to work with.
Only recommended! Thanks a lot & keep it up!

I worked with Nadja when she was supporting the business on a temporary contract basis. Nadja is a highly experienced and competent marketer, with excellent organization and communication skills - she picks things up very quickly and is incredibly easy to work with. I'd definitely recommend and work with Nadja again.

My team and I got to know Nadja as an experienced ophthalmology and marketing expert with a wide range of talents. From strategic topics (support with product naming and branding for ZEISS SMILE and conducting a consumer study in 29 countries) to MarCom topics (management, dispatch and content creation of the international sales newsletter), Nadja was able to support us successfully. In particular, she masters constructive collaboration with other business areas and stakeholders and can therefore find efficient solutions in complex organizations.