About me

About me

In August 2020, I was faced with a difficult decision: should I look for a new job again or start my own business? I had worked for many years as a press officer, marketing communications and event manager in various companies and also led a small public relations team at the Max Planck Institute for Biology in Tübingen for several years. Despite all these jobs, my path has always led me back to medical technology or the healthcare sector. This is where my heart is. This is my passion. That’s why I decided to go into business for myself and I’m still very proud that I took this step.

Consulting

Since then, I have been advising clients of all sizes on all aspects of strategic marketing and public relations to help them achieve their goals. That’s where I put my heart and soul into. I specialise in the healthcare sector for the German market, which means that my clients come mainly from the medical technology or healthcare sectors. My areas of expertise include, but are not limited to, ophthalmology, endocrinology & diabetology, orthopaedics & trauma surgery, cardiothoracic & vascular surgery, dentistry (implantology), physiotherapy & osteopathy. I bring over 20 years of international experience to my work and have acquired a great deal of knowledge in various medical fields over the years. My clients appreciate my loyalty and flexibility, my excellent communication skills and the calm manner in which I guide them away from their problem and towards their goal.

Marketing & PR

I am also very passionate about science communication. As a former PR officer for the Max Planck Institute for Biology in Tübingen, Germany, I know how difficult it can be to raise awareness of basic and applied science. The work of scientists is so important for our society and our development, yet it is rarely recognised.

Graphic design

In 2021, I completed another postgraduate course in graphic design at the SGD (Studiengemeinschaft Darmstadt, Germany) with first-class results. I mainly focus on print products, coporate design and infographics.

Gröbe_Übermich
strategisches healthcare marketing
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