Strategic Healthcare Marketing

With experience and passion for your brand

Strategic healthcare marketing & PR
for medical technology & healthcare

Bringing new products and therapies to the German market can be a major challenge. What is allowed and what is not? How do I address my target group correctly without coming into conflict with the German Drug Advertising Act (HWG)? With my expertise and many years of experience in various medical technology companies and in the health care sector, I will develop the optimal communication strategy for you. Because medicine and the health of patients are my great passion.

I specialize in the following areas, among others:

Ophthalmology
Heart, lung and thoracic surgery
Accident, trauma and reconstructive surgery
Endocrinology and
Diabetology

My goal is to provide you with the best possible advice and to work with you to develop the optimal communication and marketing strategy. Without a lot of blah blah, but with passion for the cause.

You will benefit from my more than 20 years of experience as a marketing and PR executive, mostly on an international level. This allows me to draw on a large network of marketing and PR specialists, journalists, graphic designers, photographers and film producers as well as event managers. I am also a member of the professional association DPRG Deutsche Public Relations Gesellschaft e.V..

Contact me if you want to find out more about me and my work.

References

Customer testimonials

Extremely efficient comes into my mind when I think about Nadja and the way she takes action and follow up on things. I've worked with Nadja on different international MarCom projects in my Senior Marketing role at Maquet. I was always in awe of Nadja's ability to get people on board with ideas - even people who were initially on completely different pages. Nadja would be an asset for any MarCom position especially when a deep medical knowledge level is required.

All I can say about Mrs. Gröbe's work is: quick understanding and empathy for our products. Professional appearance, punctual and accurate. An eye for the essential and an eye for detail. Conclusion: If there is a need again, we will call Mrs. Gröbe.

I can highly recommend Ms. Gröbe. We have been working together successfully and harmoniously + sympathetically for quite a while now. She is a master of her subject and a pleasure to work with. Only recommended! Thanks a lot & keep it up!

I worked with Nadja when she was supporting the business on a temporary contract basis. Nadja is a highly experienced and competent marketer, with excellent organization and communication skills - she picks things up very quickly and is incredibly easy to work with. I'd definitely recommend and work with Nadja again.

My team and I got to know Nadja as an experienced ophthalmology and marketing expert with a wide range of talents. From strategic topics (support with product naming and branding for ZEISS SMILE and conducting a consumer study in 29 countries) to MarCom topics (management, dispatch and content creation of the international sales newsletter), Nadja was able to support us successfully. In particular, she masters constructive collaboration with other business areas and stakeholders and can therefore find efficient solutions in complex organizations.