my competencies

strategisches healthcare marketing


Marketing strategy

Success with the right strategy

You have a goal? I’ll show you the way to get there. Together we will find the right course with targeted healthcare marketing. I will advise you individually on how to position your message effectively. I design your marketing strategy with comprehensive competition and brand analyses. Let’s work together to ensure that your brand stands out amidst countless possibilities – through targeted advice, strategic thinking and effective placement.

Awareness campaigns

Draw attention to your product

Do you have a product worth explaining? Or a therapy that nobody knows about? Let’s develop a communication strategy together to change this! Targeted communication to patients and medical staff is a passion of mine. Because informed patients can make better decisions for their health, and informed doctors can use efficient therapies.

Brand Management

Strengthen your brand

I help you to strengthen your brand identity, increase brand awareness and build a sustainable brand image. From strategic development to ongoing maintenance on various platforms, I offer a comprehensive approach. My healthcare marketing services include brand strategy, design development, content management, social media optimization and monitoring. Trust me to make your brand an unmistakable success.


Public Relations

There ist always something to talk about

Public relations is an important tool for being heard and seen. Whether it’s the trade press or the tabloid press, it’s the right content that counts! Thanks to my many years of experience as a press officer, I know exactly what journalists want. I know how and where your target groups want to be addressed.

KOL positioning

Expert status for your stakeholders

Do you work closely with physicians and other medical stakeholders? Fantastic! Let’s consider together how we can not only turn your KOLs into true experts, but also strategically position their presence in the media and at events to further strengthen their visibility and influence.

Medical Content

High-quality medical texts for different needs

Do you need high-quality texts? My expertise in healthcare marketing enables me to formulate complex medical, technical or scientific topics into easy-to-understand content for your target groups. With a deep understanding of your readers’ needs, I customize my writing style – be it for informative websites, professional brochures or scientific articles. Medical content that leaves a lasting impression.

Social Media Communication

Effective social media management for your digital presence

Optimize your online presence with professional social media management. I take care of the strategic planning, content creation and interaction on your social media channels to present your brand effectively. Increase your reach, encourage interaction with your target group and strengthen your digital presence with my customized approach for Facebook, Instagram or LinkedIn.

Media planning

Strategic and targeted media planning

I offer professional media planning that spreads your message in a targeted and effective way. From the selection of the perfect channels to precise timing coordination, I optimize your media mix for maximum reach. Let’s reach and impress your target group together. Your success starts here – with my individual media planning expertise!

Events & Congresses

Your partner for individual concepts and smooth management

Do you need support in congress management? Surprise your customers with unforgettable events! From concept development to planning and implementation, I support you in event management. Discover customized concepts for impressive experiences at events and congresses. Together we create unforgettable moments that will stay in the minds of your guests.

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